CPM Calculator

Calculate Cost Per Mille (CPM), Cost, or Impressions.

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About CPM Calculator

CPM stands for "Cost Per Mille" (Mille is Latin for thousand). It is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad.

Formula

CPM = (Total Cost / Total Impressions) * 1,000

Frequently Asked Questions

What is CPM?

CPM stands for "Cost Per Mille" (thousand). It represents the cost an advertiser pays for every 1,000 views or impressions of an advertisement.

How do I calculate CPM?

The formula is: CPM = (Total Cost / Total Impressions) * 1,000. You can use this tool to calculate it automatically.

Why is CPM important?

CPM helps marketers compare the cost-effectiveness of different advertising campaigns and platforms. A lower CPM generally means you are getting more views for your money.

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