Engagement Rate Calculator
Calculate your social media engagement rate instantly.
Engagement Rate
About Engagement Rate
Engagement rate is a metric used to measure the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content.
Formula
((Likes + Comments + Shares) / Followers) * 100
Frequently Asked Questions
What is a good engagement rate?
A "good" rate varies by platform and follower count. Generally, 1-3% is considered average, while anything above 3% is high. Smaller accounts often have higher engagement rates than larger ones.
Does this work for TikTok and Instagram?
Yes, this calculator works for any platform where you can count interactions (likes, comments, shares) and followers.
Why is engagement rate important?
It measures how active and loyal your audience is. Brands often prioritize high engagement over high follower counts when choosing influencers to work with.
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