Structured Data Checker

Structured Data can greatly improve your visibility and click-through rate in search engines. This article shows you how to use Structured Data.

Structured Data is a way to tell Google and other search engines what the different elements on your page mean. It takes normal HTML and turns it into meaningful entities that search engines understand.

Structured data helps SEO in two ways:

• It helps search engines understand the meaning of content on a webpage
• It helps increase the visibility of a page in the search results

What is Structured Data?

Structured Data is code used to help search engines better understand the content on your page. A web page is made up of HTML that doesn't have a particular meaning to search engines. By adding structured data, you help search engines make sense of the data on your page.

Why you should use structured data

Sites using structured data will get more organic visibility versus sites that don't use it. That's because by using Structured Data, your site becomes eligible for rich results: the enhanced SERPs that include more information and are visually more appealing. Searchers are more likely to click on a result that includes an image, review stars, or availability details, compared to a result that is just plain text and a blue link.

Structured Data, Schema.org, and Rich Snippets

When starting with Structured Data, the different terms may confuse you. Here are some definitions:

• Structured Data is the enriched code on your web page that helps search engines understand what's on your page
• Schema.org is the global standard for structuring the data. Google recommends that you use Schema.org when developing your structured data.
• Rich Results are normal Google results with extra information: pricing, review stars, and image or things like that.

Examples of Structured Data

There are many types of Structured Data you can use. Here are some examples that quickly result in better visibility in Google:

Examples of Rich results

Google can use your Structured Data to visually enhance the search results. An example is a recipe for Texas Chili, for which Google includes an image, preparation time, and calories.

The great thing about structured data is that you're just enriching the content you already have. And normally, that's not too complicated - yet it can bring great results.